This is a market expanding program. We want it to have a fresh and up-yo-date look and feel. By using Ibotta's core brand colors in different & playful ways, we keep the connection between Ibotta & IbottaGo. The arrow is used throughout the brand as a design element, CTA, pattern etc. throughout all assets. The overall photography style is bright and clean with hues of pinks & blues. All types of working enviroments will be portrayed, This allows IbottaGo to connect with the client to feel a sense of familiarity and community.